Integrating yet another vendor into our software suite permits us to replace PayPal, the effort lets us explore how to sell to a reluctant audience, how to reach customers with strong defenses, and give me a platform to discuss cluttered, noisy, and crappy websites. Maybe marketing people should accept the idea that the customer isn’t exactly who you think they are. The ideal customer is one who has money and looking for a solution or a product.
The perfect plans for PodcastFlow did not survive the first months. The plans never anticipated a global shut down. And the plans failed to have the flexibility to respond to failures. This chapter does offer a checklist of 6 tasks for branding a product or company on the internet.