Ever think about the seconds immediately after buying something online? You get an email. You may have been added to a mailing list. In the seconds buying our product, there are 14 steps, 4 vendors, and thousands of lines of instructions. All invisible, all immediate. When it works, money flows into a bank account. When it goes badly, sweat drips, anxiety soars, and bosses pace. Follow the haps and mishaps of a software development team starting a new venture with a new product on the Soul of an Internet Machine.
The sales team from IBM, DEC, Data General, and Xerox were noted for their arrogance and uniformity during the prior century. In 2019, I heard echoes of that sort of arrogance from Okta – a firm specializing in user authentication and identity management – the tools one needs to simplify logging into internet-based software. Listen in on a sales call, and step through a catastrophic failure with our team.